Services

  • Business model, pricing, and go-to-market strategy

  • Distillation of existing product/service into a unique value proposition

  • Alignment of web, social media, sales and marketing content

  • Development and implementation of sales and marketing motions to increase activity and qualified pipeline.

  • Sales and support training to grow revenue, increase win-rates, and shorten sales cycles.

  • Provide analysis and actionable feedback for development and senior management.

Sample Engagements

Business and Strategic
Planning

Product Marketing and Management

Demand and Revenue Generation

  • A Private Equity firm wants to maximize the value of a portfolio company as they look to divest.

  • A Start-up is looking to secure their next round of funding and wants to negotiate favorable terms.

  • An SMB is ready to invest profits back into their business and wants to maximize their return.

  • A consulting company is transitioning to a product and/or managed service provider and needs to refactor engineering, marketing, and sales organizations, investments, and branding.

  • An established technology provider needs to expand into new markets and/or sell new products into existing client-base.

  • An organization needs to reposition new and/or existing offerings to increase win rates and transaction sizes while streamlining sales motions and shortening sales cycles. 

Specialty Services

  • Website content: product, services, case studies, mission...

  • Ghost writer: Blog and white papera 

  • Competitive analysis: Technical and commercial

  • Industry, technology, and user analysis

  • Sales & demonstration messaging, scripts, and workflow​

  • Partner and Channel strategy

Domain, Market, and Industry  Expertise

  • Digital Transformation

  • Governance, Risk, and Compliance 

  • Cyber Security

  • AI and Machine Learning

  • Software Development and Security

  • DevOps

  • Enterprise organizations

  • Small and Medium sized Business (SMB)

  • Highly regulated 

  • Manufacturing and Medical Device

  • Financial Services and Healthcare

  • Independent Software Vendor (ISV)

  • LinkedIn
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